Storytelling is an effective B2B marketing tool because it can make a brand more relatable and influence buyer decision-making. We’ve created a storytelling guide to help you connect with B2B buyers that are interested in personalised experiences and reading educational content.
What’s covered in the guide?
- The importance of narrative storytelling
- Non-linear B2B marketing and the multiple touchpoint journey
- Brand purpose and the concept of why
- The 7 plot types
- Using the 10 Cs of storytelling
Color you can trustHow BDB used research and insight led creativity to rebrand Sensient and create a proposition that resonates across multiple diverse markets, sectors and stakeholders.
Saying ‘No More’Elsevier approached BDB to develop a campaign that would engage and educate trade partners, students and academics, as well as internal stakeholders, on the impact of piracy globally.
Heavy MetalBy understanding the prospect mindset, BDB created a positioning for Wolfmet that transcended sectors and delivered a truly unique proposition to both existing and new markets.
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