Planning is the foundation of any marketing activity. A well-implemented robust and proactive plan can be the difference between mediocre and measurable success. Our experience in crafting the most considered and creative marketing plans, sets us apart and will deliver you a competitive advantage within your market.
Communications are means by which the strategic objectives for any marketing activity are brought to life and delivered. At BDB, we help ensure that all the elements required to deliver your message with
maximum impact and ROI are effective, engaging and timely. This requires strategic selection of the most appropriate tactics to meet your requirements, including the choice of channel, the creative execution, content creation and media placement both on and offline promotional activities.
We want to ensure your marketing runs as efficiently and cost effectively as possible, so we make sure when developing a media plan to consider a number of different measures. These include the reach of a publication or online platform, the frequency and cost-per-click. Through being selective we can maximise the impact for your activity and associated conversion rate.
A business strategy is where it all begins, the starting point from which to build the brand your customers will engage with. It’s what you stand for, your personality and how this resonates with your audience. We work as your consultants, to help you define your mission – the why you exist, the promises you make and the values that drive everything you do.
Campaign planning can be a complex business; with so many factors to consider and often executed over an extended period of time, our team will help plan and coordinate all marketing, PR and creative activities. Broken into phases, we’ll help your business define objectives and milestones, provide regular reporting and review ROI throughout the campaign period, to ensure you’re making the most of your marketing activities.
KPIs, MEASUREMENT AND REPORTING
To be able to judge any campaign a success, it must have tangible KPIs attached to it. That’s why at BDB we ensure that prior to the start of any project, we have a clearly defined framework of objectives and measures. These can be quantitative or qualitative, or be made up of net promotor scoring, voice of customer surveys or brand tracking – making sure that all the results identified and recorded are based on outcomes not outputs.
Get in touch
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