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THE Knowledge

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With 2021 just around the corner, are your marketing plans for the new year finalised and ready to go?

One key consideration for your marketing planning is how to better align sales and marketing for improved business performance. Both departments are notorious for working in silos, which has the potential to negatively impact on buyers’ journeys and your business. This month, The Knowledge covers the importance of alignment, how the modern B2B sales funnel can be optimised, and the untapped potential of ABM (account-based marketing). Click here to read our guide today and get in touch with us for more information.

So, click here to read our guide to B2B storytelling, the concept of brand purpose, the 7 plot types to master, and much more. And, of course, we’d love to hear what you think about our new redesign – get in touch at to share your thoughts.

In this issue, we cover:

  • The importance of sales and marketing alignment
  • Cracking the non-linear sales funnel
  • Plugging the gap with technology
  • Account-based marketing, and how it can help your business
  • Becoming truly customer-centric

Discover the new, redesigned The Alignment Issue

More about alignment

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