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THE Knowledge

Building bridges between marketing and sales

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In the modern B2B world, aligning marketing and sales can be a challenge. Both departments are notorious for working in silos, without any overlap in their day-to-day activities. However, this misalignment can have a devastating impact on business’ bottom lines, while also negatively affecting buyers’ journeys through the sales funnel. Undoubtedly, both functions are stronger together – so, what can be done?

We’ve created a guide to help you understand the true impact of misalignment between marketing and sales, and what you can do to build bridges between both teams.

Building bridges between marketing and sales (Featured image)

What’s covered in the guide?

  • The importance of sales and marketing alignment
  • Cracking the non-linear sales funnel
  • Plugging the gap with technology
  • Account-based marketing, and how it can help your business
  • Becoming truly customer-centric

Download your copy of The Sales and Marketing Alignment Issue

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