ARE YOUR CUSTOMERS SATISFIED?
In B2B marketing, it can seem like the priorities of customers are always evolving and that businesses are constantly playing catch- up. In fact, 57% of B2B marketers list ‘understanding the target audience’ as the top challenge within their roles. This is why it can be difficult to master one crucial element of a successful business: customer experience.
Customer experience, or CX, is more than a box for companies to tick. CX is a continuous challenge, requiring businesses to evolve with their customers, understand their changing needs, and apply these findings to the very core of their values as a company. But how can businesses understand and relate to the experiences of their customers?